Tuesday, June 5, 2012

Singapore Book Fair 2012

Last year’s unveiling of our online learning portal, MCEnrich.com had garnered so much positive feedback that we made an official launch of the portal during this year’s Singapore Book Fair (SBF). The fair was held at the Suntec Singapore International Convention and Exhibition Centre from 25 May-3 June 2012.

Featuring in the fair’s very first Digital Pavilion, Marshall Cavendish Online (MCO) showcased MCEnrich.com’s newly revamped look and its latest digital product offerings to an expected audience of over 200,000.

Marshall Cavendish Booth at Singapore Book Fair 2012

In addition to its range of digitized assessment books, MCEnrich.com has also collaborated with MediaCorp to bring you exciting new Chinese courseware, 戏说华文. Featuring a series of Chinese education resources integrating the innovative use of multimedia with stimulating activities, the courseware is a conducive program that incorporates a perfect balance of fun and learning that helps improve children’s Mandarin speaking and listening skills.

Features include:

- Episodic content revolving around daily life issues

- Hanyu Pinyin and English translations for new vocabulary

- Type, print, save and voice-recording functions

- Audio narration of questions and model answers

Demonstration of 戏说华文 to the public

Engaging parents with MCEnrich.com's beneficial role in Home-Based Learning

The Guest-of-Honor, Mr Heng Swee Keat, Minister of Education also visited the Marshall Cavendish Online booth on the opening ceremony day of SBF 2012. He was given a live demonstration on MCEnrich.com and was impressed with the portal’s broad spectrum of titles and tools aimed at catering to the varying needs of the users.

Mr Heng Swee Keat enjoying our site demonstration
A big thank you to the visitors of the Singapore Book Fair 2012 for your overwhelming support! We are grateful for all the positive feedback we have received for our MCEnrich.com portal. Please continue to show us your support at next year’s book fair!

To find out more about MCEnrich.com, please visit www.mcenrich.com

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